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On February 22nd, Ctrip Group released its Q4 2023 and full year financial reports. As a year of comprehensive recovery in the tourism industry, what we can see through this financial report's growth data in different fields is the story of "re starting" practitioners and the reunion of growth, which is also a reflection of the thriving Chinese tourism industry. Ctrip Group is honored to accompany every partner to gain joy and create value

[Speed up]

The "China Tourism Revitalization Plan A" has received positive responses from more than 30 provinces, cities, and autonomous regions

In 2023, Ctrip Group's "China Tourism Revitalization A Plan" was officially launched in Tianjin and has received positive responses from more than 30 provinces, cities, autonomous regions, and more than 100 cultural and tourism bureaus across the country. Taking Tianjin as an example, both parties have assisted in the high-quality development of Tianjin's cultural and tourism industry from multiple dimensions such as product development, conference introduction, seasonal marketing, and brand promotion. During Jay Chou's Tianjin concert, they achieved a year-on-year increase of 77.4% in tourism orders, 70.5% in tourist arrivals, 318.8% in hotel bookings for tourists from different regions, and 2431.8% in ticket bookings.

At present, Ctrip Group has reached deep strategic cooperation with nearly 200 destinations in 31 provinces, cities, and autonomous regions across the country. By carrying out urban brand promotion, cross-border resource integration, inbound tourism marketing, smart tourism construction, and industrial transformation and upgrading, Ctrip Group helps to promote the high-quality development of destination cultural and tourism industry.

【 Return 】

After the return of the second child baby mother's "lease termination and insurance account", her performance has doubled

In 2022, due to the birth of Er Bao and the impact of the epidemic, Liu Lingling, the store manager of Ctrip Travel in Dongguan, chose to cancel the lease and maintain the number. In February 2023, with the recovery of the industry, Liu Lingling listened to her heart and decided to return. Thanks to Ctrip's location selection strategy and a rich product library, the store attracted a large number of customers from surrounding communities after opening, achieving a performance of 2 million in just six months. With the accelerated recovery of the industry in the second half of the year, Liu Lingling successfully doubled her performance throughout 2023. She said, "Choosing to return to joining Ctrip stores is one of the most correct choices I made in 2023."

In 2023, the number of Ctrip's three brand stores returned to 6500, with over 2100 new contracts signed throughout the year, an increase of 53% compared to 2019, driving tens of thousands of people to engage in the tourism industry. In addition, Ctrip opened 473 new tourism stores in county towns throughout the year, bringing the significance of travel to small town residents with a 23% decline rate.

Metamorphosis

Xingwujiang Travel Agency's Live Streaming Transformation Achieves New Achievements

In 2023, Xingwujiang Travel Agency's "Ganqingning" region, combined with changes in public travel demand after the epidemic, actively promoted business innovation through feedback from the Ctrip platform, and quickly achieved small group transformation and live streaming promotion models. After the transformation, the business proportion of small group games has rapidly increased to 40%; At the same time, by adhering to the live streaming sales promotion model, new channels for order growth have been opened. Relying solely on live streaming, the total sales have reached nearly 7 million in less than a year, and the performance has reached a new peak after transformation.

With the changing demand of users for group tours, Ctrip will continue to lead travel agency businesses towards "non-traditional" in 2023. The proportion of private groups in the entire team's tourism production line on the platform has increased nearly four times compared to 2019, and the proportion of local group travel has exceeded 58%; Through over 10000 live broadcasts throughout the year, the average conversion rate of products in the live broadcast rooms of group game merchants has increased by 21%, and the transaction verification rate of on-site live broadcasts has reached 91%.

4. [China-Chic]

Ctrip Joins Hands with Hanzhong Airport to Create Han Culture Theme Activities

In 2023, Ctrip and Hanzhong Airport jointly created a Chinese culture themed event, which added urban endorsement check-in points to the airport by setting up themed exhibitions, art exhibitions, cultural performances, etc. outside the terminal, departure, security checks, and arrival areas. Based on the personalized and experiential consumption needs of young customers, we aim to create an immersive Chinese cultural atmosphere, attract young users to come to Hanzhong to experience, drive local tourism consumption and economic growth, and further enhance the popularity and favorability of Hanzhong tourism.

Ctrip's air ticket business currently covers over 200 countries and regions, more than 550 airlines, and more than 2600 airports worldwide, with sales of over 2 million routes. In 2023, Ctrip achieved a significant increase in the number of airport segments in fourth - and fifth tier cities on its platform through refined operations, an increase of 127% year-on-year in 2022 and 13% year-on-year in 2019.

5. [Growth]

Data Helps Car Rental Services Grow Along with the Trend

In 2023, the demand for renting cars for self driving trips has exploded. With the decision-making assistance provided by data from Ctrip Group, Tongye Car Rental was able to set up branches and popular models in destinations with high demand as soon as possible. This measure helped to increase the average rental rate of vehicles by nearly 20%, and the overall rental order volume increased by more than 310% year-on-year, creating a new historical high.

In 2023, Ctrip Car Rental will continue to empower merchants by establishing cooperative stores nationwide through brand authorization and traffic conversion, bringing nearly 3 million user bookings to merchants throughout the year, a year-on-year increase of 140%; Assisted businesses nationwide in generating revenue exceeding 3 billion yuan, a year-on-year increase of 230%.

6. [Win Win]

Dedicated Service Helps Sanya Hotels Create Performance Increments

In 2023, with the optimization of travel policies, the passenger flow of some traditional popular long-distance destinations has shown a diversion. Taking Sanya as an example, some hotels are facing growth bottlenecks compared to the previous month. Ctrip assists hotels in online exposure, product recommendations, and refined operations. With the help of platform activities such as "Super Explosive Product Day", it actively helps hotels find new performance growth points, such as Shanhaitian JW Marriott and Shanhaitian Aotuge. Through these activities, it gained additional exposure of over 30 million and GMV exceeded 4.7 million.

In 2023, Ctrip created over 1 billion GMV for partners such as hotels and vacations through the "Super" series of marketing IPs. At the same time, Ctrip continues to provide online and offline operation services for small and medium-sized hotel homestay merchants, with a year-on-year increase of 122% in the number of new homestays opened throughout the year. Through actions such as merchant training and traffic exposure, the annual GMV growth rate of new homestay merchants reached 354%.

7. [Co prosperity]

Create a benchmark for homestay on the grassland, and drive the surrounding herdsmen to create income and common prosperity

In May 2023, Ctrip Vacation Farm Narati Forest Park opened, creating a occupancy rate nearly four times higher than similar homestays in the surrounding area. Not only did it create 10 job opportunities in the local area, but it also attracted many homestay managers and employees to intern and learn from the experience at the farm. In addition, it has also increased the number of herdsmen in the vicinity of Nalati who provide gaming experiences and catering services by over ten. By providing tasting and recommendations to guests staying in the hotel, we help sell hundreds of pounds of local specialty rice wine, bringing in additional income of tens of thousands of yuan per month for herdsmen.

Regarding Ctrip Group's "Rural Tourism Revitalization" strategy, as of now, 28 Ctrip vacation farms have been completed and opened in 13 provinces, cities, and autonomous regions across the country. Based on four dimensions of operation, marketing, and industry driving, they have created a value driving force of 860 million yuan and indirectly brought about a growth of 580 million yuan in related industry chain output value, as well as more than 20000 new jobs in related industries.

While its performance is growing rapidly, Ctrip is also focusing on high-quality development. In 2023, Ctrip will continue to increase its technological innovation, continuously improve user satisfaction and the ability to serve partners. In promoting low-carbon development in the industry, promoting employment, and rural revitalization, Ctrip will actively take responsibility and enhance its sustainable development capabilities.

Sun Jie, CEO of Ctrip Group, said, "By creating more job opportunities and actively promoting economic development, we strive to have a positive impact in the communities we serve. We firmly consider sustainable development as an integral part of our long-term growth strategy, formulate sustainable development strategies, always prioritize service quality, and promote sustainable development in the industry through community friendliness, environmental friendliness, family friendliness, and ecological chain friendliness."