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Instagram will compress e-commerce projects to focus on pulling advertising in the future

  • joy
  • 2022-09-07 20:19:29
  • 125 read
　　an internal memo shows that Instagram will significantly reduce the shopping function, because the focus of In...

　　an internal memo shows that Instagram will significantly reduce the shopping function, because the focus of Instagram's e-commerce business will shift to projects that can directly boost advertising revenue.

　　Instagram notified employees that existing shopping pages would eventually "disappear." In the coming months Instagram will be testing a new, simpler, less personalized page, internally called "Tab Lite."

　　The new Instagram page, which began public beta on Wednesday, has also been tweaked to the app's design, leading users to a "Tab Lite" version of the shopping page.


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