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Microsoft admits Xbox One weakness: sales are less than half of Sony's PS4
the sales of the Xbox One game console has been a mystery, but Microsoft has finally admitted that its sales are less than half of the rival Sony PS4 game console.
Microsoft stopped reporting its Xbox One sales figures in fiscal 2016, focusing instead on Xbox Live figures, leaving outsiders never really getting a sense of Xbox One sales. But analysts have consistently placed the Xbox One in third place, behind Sony and Nintendo.
Now, a Microsoft filing with Brazilian regulators has finally revealed the true performance of the Xbox One. "Sony has surpassed Microsoft in video game console sales and ownership. For the Xbox One generation, Sony's PS4 sales are more than double ours," Microsoft said in the filing.
Today, Sony no longer reports its PS4 shipments. But as of March of this year, it had sold 117.2 million units. While Microsoft didn't provide specific sales figures for the Xbox One, the document suggests it must have sold less than 58.5 million units.
The figure is in line with a 2020 study by market research firm Ampere Analysis. Ampere Analysis data shows that by the end of the second quarter of 2020, Xbox One ownership was 51 million units.
By comparison, the Nintendo Switch, which currently sells 111.08 million units, is expected to surpass the Sony PS4 later this year. Still, Microsoft appears to be closing that huge gap with its Xbox Series S/X consoles.
Xbox One sales may be mediocre, but some of Microsoft's work on the Xbox One has laid an important foundation for the Xbox Series S/X. For example, the Xbox Series X launched with support for 1440p, variable refresh rate (VRR) and 120Hz gaming, all tested on the Xbox One.
Microsoft's acknowledgment of weak Xbox One sales comes amid broader industry discussions about Sony and Microsoft. In January, Microsoft announced it would acquire Activision Blizzard, a game developer and publisher of interactive entertainment content, for $69 billion. When the deal closes, Microsoft will become the world's third-highest-grossing gaming company, behind Tencent and Sony.
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