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　　Apple CEO Tim Cook said he is still largely running the tech giant the way its late co-founder Steve Jobs did.

　　Speaking about Jobs' legacy at a Code Conference panel on Wednesday, Cook said that Apple has been working hard to make sure privacy isn't lost in a world that's being monitored.

　　"I think he sees it and sees it clearly, and I have every reason to believe that he's going to make good arguments and arguments throughout," Cook said in the speech, which was joined by other speakers. There are former Apple chief design officer Jonny Ive and Jobs widow Lauren Powell Jobs.

　　The move comes after Apple held a major product launch Wednesday morning local time, unveiling new iPhones, AirPods and smartwatches. Privacy was also a theme at that presentation, and Apple said it would protect sensitive user information, such as women's health data.

　　Apple has tightened its rules on in-app advertising over the past year, sparking an outcry. Social media companies said the move hurt their revenue.

　　"Digital advertising is not a bad thing," Cook said at the Code Conference on Wednesday.

　　What's bad, he said, is collecting people's data without their knowledge. "We're trying to give users control over their own data."

　　In 2011, the year Jobs died, Cook became Apple's CEO. He said the company is still in the Jobs tradition of holding a meeting of all executives every Monday at 9 a.m.

　　"The company still operates like Steve in many ways," said Cook, 61.

　　Cook also said that Jobs believed that better answers could be obtained through debate, "sometimes he even took a position he didn't believe in to keep the discussion going," Cook said. He is one of the "innumerable".

　　Also speaking at the conference was Jonny Ive, who left Apple in 2019 to start his own design company. Jobs' focus, he said, was never to sell more products. "I've never met someone so curious and so studious," Ivor said.