your current location is：Home > Finance > NewsletterHomeNewsletter

　　recently, Meta released an advertisement, directly targeting Apple's mobile chat tool iMessage, which brings a "gunpowder smell" to the competition between the two companies. .

　　Meta CEO Mark Zuckerberg hinted that compared with Apple's mobile chat tool and traditional mobile phone texting services, Meta's chief executive officer Zuckerberg hinted at an image ad in the Pennsylvania Station of the New York City subway on Monday, local time. Meta's mobile chat tool WhatsApp is more secure and private.

　　At present, Apple has not commented on this.

　　Zuckerberg said that compared to Apple's iMessage tool, WhatsApp is more secure and more privacy-friendly, with end-to-end encryption that covers Android devices and iPhones, as well as encryption for group chats.

　　The so-called end-to-end encryption function means that the chat tool encrypts the chat information, so that the chat tool operator cannot see the actual chat text of the user. supply.

　　According to reports, Meta's WhatApp and Apple's iMessage both provide chat content encryption services, and the other two companies also back up chat content, which can be retrieved later. In the traditional mobile phone short message service, the short message content is backed up in the mobile operator's device.

　　Zuckerberg introduced that last year, WhatsApp provided encryption for backup chat messages, and he also introduced another important innovation, that is, when users send messages, they can be set to self-delete after a period of time.

　　Zuckerberg said in his social media posts that Apple's iMessage does not have the security features of WhatsApp. In a follow-up comment, Zuckerberg also disclosed a message: Instagram, another social tool owned by Meta, is developing end-to-end information encryption.

　　For many years, Meta saw Apple as a competitor, even before the company entered the hardware market with virtual reality gear. On a 2018 analyst call, Zuckerberg was blunt: "Our biggest competitor by far is iMessage."

　　Meta is not the only one competing and "provocative" with Apple. This summer, Google ran a wave of ad campaigns for mobile chat tools that targeted the blue or green bubbles in its iMessage chat service.

　　Google wants Apple to use the latest generation of text messaging technology, RCS, in the text messaging module of its mobile chat service. In the mobile communication industry, RCS is considered as a replacement for traditional SMS text messages, with richer functions and enhanced encryption.

　　Apple's iMessage tool currently supports Apple's three major categories of smartphones, PCs and tablets. If an Apple device user chats with a friend on an Android phone, the other party can only send traditional text messages, which will appear as "green bubbles" in the chat window. Apple users think this is a bad chat experience.

　　At a conference in September, attendees posed a question to Apple chief Cook about whether RCS technology could be supported in the chat service. The questioner said he was unable to send a video to his mother's phone due to the limitations of traditional cell phone texting.

　　Cook replied that users of Apple's chat service have not asked for any improved features, so the best way to solve this problem is to buy an iPhone.

　　"Then buy your mother an iPhone," Cook replied.