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　　Tech giant Microsoft is making a foray into the auto industry.

　　At the 4th World New Energy Vehicle Conference held on August 28, Microsoft released its overall solutions for the automotive and mobility fields for the first time.

　　Hou Yang, Senior Vice President of Microsoft and Chairman and CEO of Microsoft Greater China, said: "The overall solution for the automotive and mobility fields launched this time will leverage the global coverage of Microsoft's intelligent cloud and intelligent edge services, as well as the ability to At the same time, it will meet the safety and compliance guarantees of the Chinese and global markets, promote the innovation and upgrade of autonomous driving and smart cockpits, and help Chinese car companies go global."

　　In an interview with The Paper and other media, Yuan Yituo, Vice President of Microsoft China and General Manager of the Enterprise Commercial Division of Microsoft China, introduced in detail Microsoft's thinking about entering the automotive industry.

　　He mentioned that a smart car is actually a "computer with wheels", which itself requires very powerful computing power and algorithms. At the same time, it is also an era of interconnection of everything, so in addition to automation and intelligence, networking is also a key professional topic. "In fact, we position ourselves as one of the best and largest cloud service providers in the world. We hope to provide a global cloud service to support autonomous driving and new energy vehicles."

　　It is reported that for autonomous driving, Microsoft has created an end-to-end complete autonomous driving development support solution to achieve a closed loop of autonomous driving development data. Based on Microsoft's intelligent cloud and high-performance computing platform, the solution will help developers import and analyze massive data, train and simulate the data, and finally build AI models and feasibility verification. Microsoft's automotive ecosystem partners are also located in engineering simulations and technologies, autonomous driving simulation and verification, navigation electronic maps, etc., and will provide car companies with multi-industry and multi-level resource docking and service support.

　　In addition, Yuan Yituo said that many Chinese car companies are currently focusing on the global market, but in the global environment, on the one hand, they need to have a local operation partner that meets local regulations related to data privacy, compliance and security; In terms of China's new energy technology export, it is necessary to consider how to do a good job in local marketing, customer service, etc. "Microsoft hopes to solve a key point for Chinese new energy vehicle enterprises to go overseas, in the whole value chain, from research and development, production, supply chain , marketing, marketing to service, plus product adjustments, we hope to provide a global service.”

　　According to reports, the integration of technology and automotive scenarios has always been a key strategic investment area for Microsoft. At present, Microsoft has provided services including cloud computing and regulatory operations for many domestic and foreign car companies. Great Wall Motors uses Microsoft's intelligent cloud Azure to expand overseas markets to ensure its business cloud security, more refined operation management and efficient global collaboration. BMW Brilliance uses the big data and Internet of Things services and solutions provided by Microsoft's intelligent cloud Azure to provide it with functions such as digital factories and predictive maintenance. Among the new car-making companies, there are also many Microsoft partners. For example, the car-level voice assistant of Xiaopeng Motors also uses Microsoft's intelligent cloud Azure.

　　In recent years, many Internet companies have built cars across borders, and Microsoft's layout in the automotive field has also sparked speculation in the industry about "Microsoft builds cars". In this regard, Yuan Yituo said, "Microsoft has no plans to build a car. Microsoft's principle in the automotive industry is not to directly participate in competition, but to focus on serving customers in the automotive industry."