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　　The rough metaverse under the constraints of computing power requires more gameplay to drive players to build together.

　　Zuckerberg recently announced that his metaverse platform Horizon Worlds was officially launched in France and Spain, and attached a selfie photo of his avatar with the Eiffel Tower. Because the picture quality was too rough, he was ridiculed and invested tens of billions of dollars. Reaching the graphics level of the 1995 Nintendo console.

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　　Although Zuckerberg has since updated with relatively better photos, the immersive vision of the Metaverse is still a long way off.

　　"Users don't understand why they can see such beautiful pictures in movies, but the presentation of the metaverse is so poor, and even the pictures of mobile games are much better." Ma Jie, vice president of Baidu, also admitted that the visual effects are placed in the metaverse technology. a mountain in front.

　　He Baohong, director of the Cloud Computing and Big Data Research Institute of the China Academy of Information and Communications Technology, pointed out that the current computing power needs to be increased thousands of times to achieve the first step of the Metaverse - an immersive experience at the audiovisual level and to achieve the effect of a blockbuster movie. And if you try to create a virtual world that confuses reality, the computing power demand will be 1 million times that of today.

　　Under various constraints, how does the Metaverse solve the problem?

　　At present, major domestic manufacturers have launched metaverse space projects one after another, and Baidu's "Xiyang" is one of the active ones. Ma Jie told reporters that in the construction of Xiyang's content ecology, Baidu's idea is to win over other business partners, explore corresponding application scenarios in the Metaverse, and help to land.

　　On August 19th, Xiyang launched the "Convention and Exhibition Metaverse Solution", which focuses on the convenience, functional diversification and value differentiation of Metaverse exhibitions, and provides one-stop Metaverse conference and exhibition services for ecological partners.

　　"As part of Baidu Smart Cloud, Xiyang is essentially a cloud platform that provides partners with computing power and traffic, the 'bricks and tiles' in the metaverse," said Ma Jie.

　　concept regained

　　The metaverse is not a new concept, or similar gameplay has already appeared.

　　In 2003, Linden Labs launched a virtual network platform "Second Life". Players can not only eat, dance, shop, etc., but also make transactions, and even export value to the real world, forming a parallel to the real world. virtual society.

　　After Zuckerberg launched his "ugly photos", "Second Life" officials also launched the "#Second Life Challenge" challenge, calling on players to take beautiful photos in front of the Eiffel Tower and share them on social platforms.

　　According to the "Value Creation in the Metaverse" data released by McKinsey, more than 120 billion US dollars of investment has flowed into the Metaverse in 2022, 79% of active users are spending in the Metaverse, and 2/3 of the respondents expressed that they feel comfortable entering the Metaverse. excited.

　　Why is the gameplay of 20 years ago brought to the table and taken seriously again?

　　He Baohong believes that players want a better immersive experience, and the emergence of technologies such as AR/VR enables deep integration of virtual reality, and people realize that it is possible to establish an independent economic system in the digital world.

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　　He further pointed out that throughout the historical development of digital technology, many new technologies started from games, entertainment, and art, and gradually extended to the production field. In the future, the development of the digital economy of the Metaverse is partly the digital transformation and empowerment of the traditional economy. , and the other part is the native digital economy that rises with the metaverse as the infrastructure.

　　"Today's Internet is due to practical needs, many economic and business models are not native, and in the future, with the traditional world's financial technology, credit system and other logical methods in the digital world The proportion of the economic operation is getting higher and higher. , these digital contents can be self-circulating, can be traded and circulated with the outside world, and will eventually form their own economic system." He Baohong said.

　　Lightweight scene first

Source: Visual China

　　To surpass reality, we must first equalize reality.

　　Previously, whether it was a press conference on Xiyang, or an art exhibition, there seemed to be no reason why it should be held on the Metaverse.

　　Ma Jie told reporters that there is still a long way to go before the metaverse surpasses reality. The metaverse must first realize the basic needs and functions in the real world, and “move” the real world to the metaverse. In this process, lightweight scenarios are destined to come first.

　　"Like the last auction of Mr. Chen Danqing's works, although technically speaking, online conferences can also achieve this, but what deserves more attention is that compared to the previous metaverse conference, the metaverse auction also involves payment The problem is that this is an advanced scenario, and after these underlying tools and technologies are complete, Xiyang can provide more imagination space for scenarios." Ma Jie said.

　　Compared with holding a conference in the Metaverse, there is undoubtedly more room for AR/VR and other technologies with the characteristics of the Metaverse in the exhibition scene. Feasible workaround.

　　According to the "2021 China Exhibition Data Statistical Report" issued by the China Convention and Exhibition Economic Research Association, a total of 700+ online exhibitions will be held across the country in 2021. Under the influence of factors such as the epidemic, offline gathering activities such as exhibitions have also moved more online. The driving force, Xiyong cuts into the exhibition scene from the perspective of low cost and high marketing, which can avoid technical shortcomings.

　　The team of professors from Shenyang of Tsinghua University pointed out in the "Metaverse Development Research Report 2.0" that the current Metaverse industry is still a long way from full industrial coverage and ecological completeness, and it is still in the foundational stage of theoretical construction and scenario application. Among them, the key technical points, including communication, computing power, and interaction methods, still need to be broken through. The content creation threshold and production efficiency in the metaverse also require more mature technologies to be empowered and blessed.

　　As the first industry plan in the commercialization of the Metaverse, the follow-up results of Xiyong's Metaverse exhibition plan are worth looking forward to. Baidu also said that by combining with the latest capabilities of Baidu Xiyong such as the digital collection platform and auction function, the Metaverse exhibition will also bring more innovation possibilities to many fields.

　　"In addition, the last auction was for physical works. If the follow-up involves digital collections, then where should the buyer put it on display, how should his family be arranged, after he has a home, there will be neighbors, and what should the community be like? The scene of creating ... the metaverse will continue to expand in a divergent manner, and Baidu is responsible for providing the underlying tools in the construction of these content." Ma Jie told reporters.