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　　On August 17, local time, Zuckerberg uploaded a virtual selfie on his Facebook account to celebrate the launch of his metaverse concept social platform "Horizon World" in Spain and France.

　　In the picture, a 3D villain resembling Zuckerberg is holding a selfie device, with the Barcelona Cathedral in Spain and the Eiffel Tower in France in the background. Zuckerberg wrote: "I look forward to working with you to explore and communicate in Horizon World, creating an immersive virtual world for users."

　　This may be the easiest time to model an avatar, because my image is empty-eyed, with a single expression, and almost no micro-expressions. This also causes Zuckerberg's skin to stretch out, as if he just had a big fight. Just like the dose of Botox, you may not be able to find any expression lines with a magnifying glass.

　　So, while many people think this selfie from the Metaverse is hilarious, the expressionless villain just corresponds to the social network joke that he is a robot, but in fact, this image is not far from Zuckerberg. Grid's reality is too far away.

　　Presumably to prove that Meta is from the future, not from the 90s, a week later, Zuckerberg boarded the hottest podcast in the United States right now, "The Joe Rogan Experience."

　　In the show, Xiao Zha said, "You wake up in the morning to check your phone and find that you have received a million messages, and it's like being punched in the stomach... I have so many things to do, every day is spent Not enough. "

　　This seemingly complaining remark may also be a roundabout clarification - I, Xiao Zha, are not a robot, after all, if the robot is punched, it will not feel anything.

　　So what force makes a person's expression so stagnant?

　　"Because I've been in the public eye since I was 19 years old. In my experience, a lot of people have preconceived misconceptions about me." Zuckerberg once said this to "WIRED" editor Steven Levy.

　　A lot of people focus this sentence on the back, but maybe the bad part of things is the first half. Zuckerberg, 38, has spent half his life in the spotlight, in an algorithm-driven virtual world, of course the protagonist of that world, but also the Truman of that world.

　　01

　　In Zuckerberg's view, the "horizon world" that was ridiculed by the crowd is not a test product, but "the core of the metaverse vision".

　　In December 2021, “Horizon World” will be launched in North America. Users must wear Meta’s own VR device (Quest) to enter the game, but the effect of the game is very rough. The environment is boring and monotonous, the interaction is simple and clumsy, and the bugs are endless. The most strange thing is that the virtual villain in the game only has the upper body and no legs, which makes the user feel extremely uncomfortable. The number of users is only 300,000 after three months of launch.

　　According to Meta’s financial report, in 2021, the Reality Labs business unit, where the Metaverse business is located, recorded revenue of $2.27 billion and a net loss of $10.19 billion. Therefore, many people have doubts about this. If the products given by the huge money burn stay at the current level, will the Metaverse still have prospects?

　　That should be the real reason Zuckerberg is on "The Joe Rogan Experience," hoping to dispel fears about VR, AR, and the metaverse with a three-hour conversation with comedian-turned-host Joe Rogen .

　　In Zuckerberg's view, the penetration rate of VR devices is comparable to that of PS or Xbox, which means that there is already a good entrance to the metaverse on the mass side.

　　Third-party statistics show that in 2021, the global shipment of VR head-mounted displays will be 10.95 million units, Sony PS5 will sell 12.5 million units, and the cumulative sales of PS series products will be dozens of times more than VR. Zuckerberg's talk is obviously suspicious of the concept of stealing. He is comparing the sales of a single product with the sales of a category. But in order to "bring goods", it can only be compared like this.

　　In the future, many physical items in the service category will be replaced by holographic projections. Zuckerberg said: "Chairs and food are physical objects, but most entertainment, such as TV, does not need physical objects, it just needs an app on your wall, you snap your fingers, and the hologram of the TV will appear. ."

　　Zuckerberg used a cafe as a scene to describe the broad application prospects of VR headsets. He declared: "Everyone can send holograms to each other, and friends can hold poker nights together through hologram projections." 

　　He teased and told the host that within five years, he might be interviewed by holographic projection wearing AI glasses.

　　Zuckerberg once again predicted that Meta will release a new VR headset in October this year, and revealed that the new device will allow avatars to mimic the user's facial expressions and allow avatars to make eye contact. In his view, most communication in life is achieved by not speaking, and after the technology is upgraded, VR equipment can capture eye contact between people. Zuckerberg also mentioned that Meta is working on Metaverse gloves that, when worn, allow users to “tactilely feel” objects to further enhance the experience.

　　In addition, in order to dispel the criticism of public opinion, after releasing the first selfie, Zuckerberg uploaded another avatar photo with a certain improvement after two days, and also specially emphasized that the previous one was only taken casually.

　　02

　　In the above-mentioned podcast, the recently popular brain-computer interface technology was discussed, and Zuckerberg revealed that Meta is researching, which will be an important part of the metaverse.

　　He did not forget to "pull" Musk's brain-computer interface company Neuralink. Musk is working on brain-computer chips and is trying to implant the chips into the brains of users to stimulate nerves and record activity. Zuckerberg half-jokingly said: "I don't think in the next 10 or 15 years, ordinary people are not going to put things into their brains for fun. People want mature technology, not every year. Implants to upgrade technology.”

　　Perhaps not wanting to anger Musk too much, Zuckerberg's implant technology, also known as Neuralink, may be used in medical applications.

　　Zuckerberg believes that BCI technology will still have to be embedded in the metaverse through external means, such as the use of wearable devices to receive brain signals. He believes that extra motor neurons in the body can transmit instructions from the brain to the brain cells of the body's muscles.

　　"You can put a device on your wrist, your brain can communicate with your hand, and the wristband can pick up those signals and translate them into something completely different," Zuckerberg said.

　　At a time when most people believe that indulging in virtual worlds will lead to alienation and more psychological problems, Zuckerberg argues that the metaverse will be a healthier way of life. He said: “I think AR and VR will allow people to have more interaction, immersion will create a more intimate social experience, people congregate in a more conducive In an environment of friendly relations, albeit in the form of an avatar.”

　　The idea that the metaverse brings health has the potential to be a future focus of Meta's marketing.

　　03

　　On the show, Zuckerberg has always tried to be relaxed and casual, although everyone understands that this is a "public show" for recent public opinion.

　　The social network public opinion war in the 2016 U.S. election and the Cambridge Analytica scandal that has been disclosed since then can be regarded as a watershed for Zuckerberg's public opinion image in Europe and the United States.

　　Before that, Zuckerberg's well-crafted image of the geek next door was deeply rooted in people's hearts; after that, Zuckerberg's every move was questioned. Although Facebook settled the scandal with a fine of up to 5 billion US dollars, Zuckerberg's bizarre application and pale face at the congressional hearing have become irresistible stalks. In recent years, foreign networks have become popular with "Zuckerberg" It's the Lizardman."

　　Compared with the cheers where he went and heard, now netizens are holding a magnifying glass to analyze the "inhuman" aspects of Zuckerberg's every move.

　　Therefore, at least in this episode of the show, Zuckerberg's expressions are very rich, and he occasionally picks up the cup and touches the host, and will naturally lead the topic to his personal life.

　　He used a self-deprecating tone to describe the workload he faced every day, emphasizing that he couldn't respond to "all the things people throw at him", he had to take the initiative to arrange his schedule, and he had to spend enough time with his daughter.

　　In the past two decades, social networks have completely changed people's lives. From a prank rating site for female classmates to a behemoth with three billion users, Zuckerberg said that he can only do his best to maintain the platform. He even felt aggrieved, believing that many of the problems were not caused by him or the company, but by the values of users, emphasizing that he initially built a social network to "design technology that helps people connect with each other".

　　Zuckerberg revealed that Meta is spending $5 billion to fight disinformation in 2021.

　　Following the topic, he also stepped on Twitter, thinking that "it's hard not to get angry after watching too much Twitter". The smart people on it are too insightful and go to great lengths to prove their personal views. By contrast, the Instagram experience at home is comfortable because it's a well-designed, positive social space, he adds: "I don't want to do something irritating."

　　The host laughed and said that he liked to chat with Zuckerberg, but he didn't like Zuckerberg to drink water, which reminded him of the famous Senate drinking water map and the robot rumors caused by it.

　　Seeing that the topic was led to the most famous Internet joke, Xiao Zha showed a little helplessness, he took a sip of water and sighed: "The Senate hearing is not an environment that emphasizes human nature, if you stay there for six or seven After an hour, expression management will inevitably get out of control.”

　　However, although Zuckerberg complained that he was under too much pressure in the above interview, the host naturally stated that ability means responsibility, "You control the information flow of more than 3 billion people, which has never been done before. of."

　　Yes, from a certain point of view, whether it is Facebook, Instagram, or even the rough Horizon World, isn't it a virtual Taoyuan Town?

　　Twenty years ago, in the ending of the movie "The Truman World", Truman left Taoyuan Town. No one knew where he was going.

　　There is a possibility that when Truman finally learned the huge fame and fortune, he will return to Taoyuan Town willingly. There is also a possibility that Truman will build another Taoyuan Town.