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　　According to the latest research report released by StrategyAnalytics' Wireless Smartphone Strategy (WSS) service, global smartphone shipments in 2022 will decline by 7.8% year-on-year to 1.25 billion units. A modest rebound is expected in the second half of 2023, with full-year shipments returning to a 2.7% annual growth trajectory.

　　StrategyAnalytics has lowered its smartphone shipment forecasts for 2022 and 2023 from its previous version (June 2022) in light of the Russian-Ukrainian conflict/geopolitical tensions, the ongoing COVID-19 outbreak in China, and a cloudy global economic outlook. decline.

　　Samsung and Apple will continue to lead in 2022 and 2023 with increased market share, while many Chinese brands are facing strong headwinds. Samsung and Apple will easily outperform the overall market, but major Chinese brands will see double-digit declines in 2022, with the exception of Honor, which we expect to maintain an upward trajectory this year.