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After McDonald's, Russian media said that the Russian Starbucks store will also be renamed: "Stars Coffee"
After McDonald's, does the Russian Starbucks store also have a "new name"? According to "Russia Today" (RT) citing Russia's "Moscow 24" TV station on the 17th, the Starbucks coffee chain in Russia will resume operations in Russia under the new name "Stars Coffee". RT and other Russian media reported that after Starbucks announced its decision to withdraw from the Russian market in May, Russian rapper and entrepreneur Timati announced in July to cooperate with Russian entrepreneur Binsky to acquire and take over all Starbucks assets in Russia.
"Moscow 24" TV station reported that the name of the Starbucks store in Russia will be changed to "Stars Coffee", and the main tone of the logo will remain unchanged, but there will be an image of a girl wearing a traditional Russian headdress instead of the mermaid image on the original American brand logo. . ↓
"Russian Business Consulting Daily" reported on August 12 that Binsky, one of the acquirers of Starbucks stores in Russia, applied for three logos to relevant Russian departments, including the logo in the picture above. RT local time reported on the 17th that the picture is the new logo of "Stars Coffee".
The report also said that the Moscow "Stars Coffee" store is expected to open on August 18, local time.
According to RT, TASS and other Russian media reports, Starbucks began operating in Russia in 2007. Affected by Western sanctions against Russia, Starbucks announced the suspension of all business activities in Russia in March this year, and announced its decision to withdraw from the Russian market at the end of May. Last month, Russian rapper and entrepreneur Timati announced the acquisition and takeover of all Starbucks assets in Russia in cooperation with Russian entrepreneur Binsky.
According to a previous report by Xinhua News Agency, on March 14 this year, McDonald's announced the suspension of its business in Russia, citing "operational, technical and logistical difficulties". On May 16, the American fast-food chain giant, which occupies 7% of the Russian restaurant market, announced its withdrawal from Russia. On June 12, 15 original McDonald's restaurants in Russia reopened after changing their name to "Just Delicious".
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