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Sony hires ex-Nike exec to lead global marketing of PlayStation brand

  • joy
  • 2022-10-11 22:26:58
  • 283 read
in September this year, Sony hired Andrea Perez to join its global marketing department. Perez is an important e...

in September this year, Sony hired Andrea Perez to join its global marketing department. Perez is an important executive from sportswear company Nike. . The new member will assume the role of Senior Vice President of Worldwide Marketing and focus on Sony Interactive Entertainment.

　　In September 2022, Andre Perez, former global vice president of Nike and general manager of Jordan's women's division, became senior vice president of global marketing for Sony Interactive Entertainment (SIE)/PlayStation. The news was broken by multiple media outlets and SVP's LinkedIn, where Perez shared about her work at Nike and her new role at SIE.

　　Perez will be responsible for overseeing multiple global marketing campaigns related to PlayStation. Perez previously served as the head of marketing for Nike's Jordan womenswear division, which could make her unique to this particular demographic. Insights , the video game and PlayStation brand is currently largely male-centric, and Sony's move may be to better appeal to players of other genders and age groups. Not just games, Perez will also promote all PlayStation products, including the new PlayStationStars program, as well as hardware like the PS5 and PSVR headsets.


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