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United States: Streaming TV viewership share surpasses cable TV for the first time, Netflix tops share

  • joy
  • 2022-08-19 10:57:57
  • 265 read
　　On August 19, according to monthly data released by Nielsen, the use of streaming video services in the Unit...

　　On August 19, according to monthly data released by Nielsen, the use of streaming video services in the United States accounted for 34.8% of the viewing rate in July, higher than 34.4% of cable TV and 21.6% of wireless broadcast TV, occupying the largest TV viewing rate for the first time. share.

　　Streaming viewing time in July increased 22.6% year-on-year to 190.9 billion minutes per week, while cable TV viewing time fell 8.9% year-on-year and over-the-air TV usage fell 9.8% year-on-year.

　　Among streaming distributors, Prime Video, Netflix, Hulu and YouTube all had record shares in July. Among them, Netflix has the largest share of overall viewing, reaching 8%.


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