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Adam mosseri, head of instagram, a social platform for image sharing under meta, will move to London, which represents a strategic shift for instagram.

At present, instagram is competing with tiktok and other platforms, hoping to further attract and retain young users. The move of moseri means that London will become the new base of instagram in the coming months. At present, London is also the largest engineering center of meta outside the United States, with more than 4000 employees.

Many people familiar with the matter said that moseri would move to London later this year. After that, instagram's new office in King's Cross will recruit more employees, thereby expanding its influence in London.

Instagram focuses on expanding the company's product team and is committed to retaining influential user groups. Previously, teams like instagram focused on Los Angeles and New York.

Moselli joined the company in 2008 and is famous for his close relationship with meta CEO Mark Zuckerberg, who previously expressed concern that the company's users would be eaten by rival tiktok.

People familiar with the matter said that moselli's initiative to move from his headquarters in California to London was also a temporary decision, in part because he wanted to live in London.

A person familiar with the operation of instagram said that the plan is also a cost saving measure, because the cost of engineers in the UK is only about 1/3 of that in San Francisco. In addition, the source also said that meta could also take advantage of the recent reform of the UK government's R & D tax credit.