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On the 26th, before the acquisition deadline set by the court, Elon Musk visited the headquarters of the social media Twitter company in San Francisco, USA. Musk reportedly changed his profile to "Twitter boss" in a video posted on social media showing him walking into Twitter's headquarters with a sink in his arms a few hours earlier. That's good news for Twitter in a way, and this amazing boss might be able to lead them out of the woods. Reuters quoted internal Twitter documents showing that Twitter is facing a serious loss of highly active users. According to the definition of the document, highly active users are those who log into Twitter 6-7 days a week and tweet 3-4 times a week. The documents show a severe drop in the number of highly active Twitter users. Although the number of these highly active users is less than 10% of Twitter's total monthly users, the number of tweets generated by them accounts for 90% of the total, and their revenue accounts for half of Twitter's global revenue.

Musk walks into Twitter headquarters with a sink

　　Analysis shows that the interests of English-speaking Twitter users have shifted since the COVID-19 outbreak - content marked as "inappropriate" has gained more attention, while topics related to news, sports and entertainment Its popularity is declining — which could make Twitter less attractive to advertisers. Twitter is one of the few mainstream media that allows pornography to exist. It is estimated that adult content on Twitter accounts for 13%. While pornography can drive a lot of traffic, advertisers often steer clear of platforms that are controversial or "underrated" to avoid damaging their brand image. This means that Twitter traffic cannot be effectively monetized. Reuters reported in September that major advertisers such as Dyson had halted advertising on Twitter over child pornography-related content. In addition, content about cryptocurrencies on Twitter was once popular and reached its peak at the end of 2021, but as the value of cryptocurrencies plummeted, the popularity of related content also declined.

　　In the past, interest among Twitter users spiked when major news events occurred. But data shows that recent news content on Twitter has gradually lost its appeal to highly active users, and there are no signs of recovery. In addition, Twitter has also suffered from waterloo in the fields of fashion and celebrity lace, and highly active users who are interested in these content have fled into the arms of Twitter competitors such as Facebook. At the same time, content such as e-sports and online live broadcasts that Twitter is optimistic about has not been favored by fans.