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In the cold wind of the chip industry, Samsung ushered in the "Lee Jae-yong era". According to Yonhap News Agency on the 27th, Lee Jae-yong, the vice chairman of Samsung Electronics and the actual power holder of Samsung Group, officially became the chairman of Samsung Electronics on the same day. After Lee Jae-yong became the vice chairman in 2012, he was promoted to the chairman after 10 years, two years after the death of his father, the late chairman Li Jianxi. Lee Jae-yong said that Samsung is facing a global crisis such as a market downturn. In the past few years, Samsung Electronics has stagnated, failed to lead the development of new fields, and is facing fierce pursuit by competitors in the existing market.

　　Samsung Electronics' performance in the third quarter announced on the same day was not satisfactory, with a sharp drop in operating profit of 31.39% year-on-year, and semiconductor profits suffered even more. South Korea's "Asian Economy" reported on the 27th that Samsung's semiconductor division's third-quarter sales were 23.02 trillion won (about 117.173 billion yuan), and its operating profit was 5.12 trillion won. Profits were cut in half. Samsung Electronics said that sales of memory chips decreased due to inventory adjustments by major customers.

　　"Lee Jae-yong's new Samsung blueprint is dedicated to future industries such as semiconductors, biotechnology, and next-generation communications," South Korea's "Dong-A Ilbo" said on the 27th. A blueprint to lead the adjustment of global industrial structure.

　　Samsung Electronics recently announced plans to invest a total of 450 trillion won in semiconductors, biology, next-generation communications and other fields over the next five years as a "pre-emptive measure" in response to future industrial adjustments. In the field of semiconductors, Lee Jae-yong hopes to build a future super technology leader, including Samsung Electronics' previously relatively weak system semiconductors and foundries, in order to cope with the competition from global semiconductor giants such as Intel, Nvidia, and TSMC.

　　At present, the global chip industry is experiencing a "cold wave", and memory chip manufacturers from SK Hynix, Micron Technology to Kioxia are drastically cutting capital expenditures or chip production. On the 26th, SK hynix issued a warning that the memory chip industry faces an "unprecedented" market deterioration as global PC and smartphone shipments decline.

　　"The lawsuits continue, and Samsung Electronics may continue to face the risk of being a leader in the future," South Korea's KBS TV reported on the 27th that at present, Lee Jae-yong is being tried for the improper merger of Samsung C&T and Cheil Wool Textile, and he also attended the 27th. Trial at the Seoul Central District Court. There are opinions that if the case is appealed to the Grand Court, Lee Jae-yong will have to continue to appear in court in the next few years, and Samsung Electronics will continue to face the "leader risk" for a period of time.