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Since last year, Thailand has announced visa exemption for Chinese tourists, and Chinese tourists visiting Thailand have seen a rapid recovery during the New Year and Spring Festival. In the first two months of this year, the number of Chinese tourists visiting Thailand exceeded 1 million, once again becoming the largest source country for inbound tourism in Thailand. This time, the implementation of the visa free policy will ensure that Thailand continues to become a popular destination for Chinese tourists to leave the country. According to Ctrip data, on March 1st, Chinese tourists traveling to Thailand saw a year-on-year increase of over 30%. On February 28th, the Thai tourism industry has teamed up with Ctrip to further attract Chinese tourists through live streaming sales, and is preparing for the April Thailand Water Splashing Festival in advance. In the live broadcast room, popular hotels in popular Thai destinations such as Phuket, Samui, Bangkok, and Chiang Mai can have prices as low as 2.7% off their usual prices. The average price of direct flights to Thailand from major cities in China in March has significantly decreased compared to the Spring Festival period. According to a query on the Ctrip platform on March 1st, in March, flights to Bangkok, Thailand from cities such as Shanghai, Kunming, and Guangzhou were mostly priced at five to six hundred or seven to eight hundred yuan.Chinese tourism promotion activities on Trip.com Thailand site More importantly, mutual visa exemption will attract more Thai tourists to visit China. According to Ctrip data, on March 1st, the number of travel orders from Thai tourists to China increased threefold year-on-year, exceeding 160% compared to 2019. The most popular Chinese cities for Thai tourists include Shanghai, Guangzhou, Kunming, Beijing, Chengdu, Chongqing, Hangzhou, Lijiang, Shenzhen, and so on. The Ctrip International Trip.com Thailand site has already launched a China tourism promotion event, introducing Chinese tourist cities and providing services such as air tickets and hotel reservations. On March 1st, the Trip.com Thailand site saw a more than threefold increase in search popularity for Chinese related keywords compared to the same period last year, with a month on month increase of over 10% on the eve of the Spring Festival. Qin Jing, Vice President of Ctrip Group, stated that China and Thailand are important tourist destinations and sources, and both are major tourist countries. Mutual visa exemption is of great positive significance for the development of the tourism industry on both sides, and it also sends a signal of China's active opening up, which will promote significant growth in inbound tourism. Ctrip is full of confidence in the growth of inbound and outbound tourism in 2024, and will fully leverage the resources and service advantages of domestic and foreign OTA platforms to serve domestic and foreign tourists well.