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　　Recently, Microsoft rarely shared its development ideas in the automotive industry to the outside world, and once again emphasized the market positioning of "not directly participating in car manufacturing".

　　" We hope to be a neutral technology solution empowerment and cloud and artificial intelligence platform provider, by providing a global cloud service to support autonomous driving and new energy vehicles. Microsoft's own cloud services and AI services are similar to the current automatic The architectures of driving, new energy vehicles, and smart travel are very similar. " Yuan Yituo , vice president of Microsoft China, introduced Microsoft's value proposition in the automotive industry at the 2022 World New Energy Vehicle Conference .

　　This is the first time Microsoft has participated in the World New Energy Vehicle Conference, and it has sent two senior executives from China to attend and speak at two forums—a minority among participating companies, which reflects the importance Microsoft attaches to the automotive field.

　　If you sort out Microsoft's penetration path in this field, you will find that the cloud computing platform Azure has always been its secret door.

　　In 2018, Microsoft and Volkswagen reached a strategic partnership to jointly develop the "Volkswagen Cloud". Three years later, this partnership has been further deepened, and Microsoft has begun to provide Volkswagen with a cloud networking platform service for autonomous driving data , using Azure's computing and data processing capabilities to roll out autonomous driving worldwide. The deepening of Microsoft's relationship with Volkswagen comes at a time when top car companies are faced with whether to establish an independent enterprise to handle the huge data set of autonomous driving, and Volkswagen finally chose to rely on Microsoft, a third-party technology giant, to solve the problem.

　　The partnership with Volkswagen has accelerated Microsoft 's push in the field of autonomous driving. In January 2021, the autonomous driving company Cruise and its parent company GM announced that they have reached a long-term strategic cooperation agreement with Microsoft to jointly promote the commercialization of autonomous vehicles. In this round of cooperation, Microsoft, GM, Honda and other institutional investors have invested more than $2 billion in Cruise, and Cruise has thus become the leading autonomous driving company with a valuation second only to Google Waymo. According to the agreement, Cruise will use Microsoft's cloud computing and edge computing platform Azure to promote the implementation of large-scale applications of autonomous driving solutions.

　　In August 2021, Microsoft China deepened cooperation with Yuanrong Qixing, an autonomous driving startup. Yuan Rong's route is to use Azure's cloud computing and edge computing capabilities to provide security for its autonomous driving platform that will soon be put into mass production in the global market.

　　Another important partner of Microsoft in the automotive field is Xiaopeng. In January this year, with the support of the deep neural network TTS (Text-to-Speech) based on Microsoft's intelligent cloud Azure, Xiaopeng Motors announced that it has completed the upgrade of its vehicle-grade voice assistant, further improving the technical level of intelligent car voice assistants.

　　Hou Yang, senior vice president of Microsoft, chairman and CEO of Greater China, said that the current business related to autonomous driving and smart cockpits has become one of Microsoft's fastest-growing businesses in the automotive industry. "Several of the world's top OEMs have built their autonomous driving platforms on Microsoft's cloud platform, and Microsoft has also customized a global intelligent networking platform for the world's two top car companies." Hou Yang said .

　　At the meeting Based on Microsoft's intelligent cloud and intelligent edge technologies, it can achieve key coverage in the two fields of autonomous driving and intelligent cockpit.

　　Specifically, for autonomous driving development, Microsoft has launched an end-to-end complete autonomous driving development support solution, which can realize a closed loop of autonomous driving development data.

　　For smart cockpit scenarios, Microsoft has a smart voice dialogue solution that allows users to experience a more intelligent cockpit interaction.

　　The above solutions support more than 70 languages, more than 140 regional languages and dialects, and the service scope can cover the world, while covering Microsoft's new style exploration in emotion, expression, entertainment interaction, etc.

　　Microsoft also stated that in the transition from OEMs to suppliers, Microsoft provides productivity tools, and will carry out in-depth cooperation in some non-self-research fields of new car-making forces, such as manufacturing, finance, and marketing.