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　　Sina Technology News Beijing time on the morning of August 18th, according to reports, Amazon also seems to want to imitate TikTok and introduce TikTok-like content in the App.

　　Amazon is testing new features as it prepares to place TikTok-like dynamic content within its app, where shoppers can scroll through TikTok-like product photos and videos provided by other users.

　　The new feature, called Inspire, lets users like product posts, save or share posts, and shop directly from feeds. While testing, we can't say for sure that Amazon will roll out this feature.

　　Does Amazon have any plans to roll out new features to all customers? Amazon spokesman Jeff Bronikowski declined to comment, saying only that the company is constantly testing new features to make life easier for customers.

　　It is reported that Amazon is testing the new feature in a small group of employees. During the test, Inspire mainly displayed photos. If it is launched in the future, it will focus more on video. At that time, content creators of sellers will make videos to attract customers.

　　Not only Amazon imitates TikTok, but also Google and Meta. Google YouTube launched a feature called Shorts, and in June, Google claimed Shorts attracted 1.5 billion monthly logged-in users. Analysts believe that TikTok is becoming more and more popular, and the video site's advertising revenue is being divided. Year-over-year growth in YouTube ad revenue has slowed in the most recent quarter and was the slowest since YouTube publicly disclosed revenue figures.

　　Meta launched a TikTok-like feature called Reels. At the beginning of the year, Zuckerberg said that Reels accounted for more than 20% of users’ time spent on Instagram.