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　　Text / Tang Zhixiao

　　Editor-in-Chief / Gao Mengyang

　　Edit / Liang Youyun

　　Apple's fall conference is on schedule. The new products at this conference are mainly regular updates of the wearable product line and the iPhone product line.

　　Skip the Max, and Apple's smartwatch lineup welcomes its "hardest core" product, the Apple Watch Ultra, which comes standard with cellular data and doubles the battery life. This is a smartwatch for "ocean explorers" and "endurance athletes".

　　As for the iPhone 14 series, the standard version still follows the design and configuration of the previous generation Pro, but the Mini model is cancelled and the Plus model is added. The iPhone 14 Pro series has also undergone "Apple-style" routine upgrades on the screen, image module and chip module - the main camera module has finally "jumped forward" to 48 million pixels.

　　The only highlight is that starting from the iPhone 14 series, Apple has begun to explore satellite communication - without a dedicated satellite communication phone, the entire iPhone 14 series can send and receive satellite SOS emergency text messages. Of course, this service is currently only available in the United States and Canada, and only two years of free service.

　　Wearable device:

　　The watch skips the Max, goes straight to the Ultra

　　At the beginning of the autumn conference, the Apple Watch series took the lead. This time Apple brought three watches: the regularly updated Apple Watch SE series, the Apple Watch Series 8 series, and the new product line Apple Watch Ultra.

　　The main upgrade points of the Apple Watch Series 8 series are on two levels. The first is the addition of the body temperature sensing function, and the third is the addition of the car accident sensing function.

　　It can be said to further promote the health monitoring function. In addition, Apple may have noticed that the Apple Watch's battery life is too crotch, so it added a new feature to both new and old Apple Watches: low-power mode.

　　As long as the Apple Watch can be upgraded to the watchOS 9 system, the battery life can be doubled (from the past 18 hours to 36 hours).

　　The third is the Apple Watch Ultra that skips the Max and goes straight to the Ultra. It’s a watch for hardcore outdoor users – with cellular data as standard, and a battery life of up to 36 hours. If the low power mode is enabled, the battery life can reach 60 hours.

　　Things that the standard Apple Watch Series 8 can't do, such as scuba diving monitoring, triathlon monitoring, it doesn't matter.

　　Apple Watch Ultra has EN13319 certification (an internationally recognized standard for diving accessories), and smart watches can finally replace diving watches. Of course, the price is also enough for Ulta - the national version of the Apple Watch Ultra is priced at 6,299 yuan.

　　After waiting for almost two years, the AirPods Pro product line has finally ushered in an update: the highlight of this update is the H2 chip. The H2 chip gives the new generation of AirPods Pro a higher bandwidth connection and doubled the noise reduction capability.

　　A more practical upgrade is that the AirPods Pro finally supports wireless charging with the Apple Watch charger and adds a speaker to the charging case. When the battery is low, it will sound an alarm, and most importantly, you will no longer have to attach the AirTag to the AirPods Pro - this time turn on the "headphone search function", and the reminder sound can be transmitted through the speaker.

　　iPhone 14 series:

　　Cancel Mini, add Plus

　　The iPhone 14 series canceled the previous two generations of Mini models and added the iPhone 14 Plus model with a larger display screen, but the design language still continues the previous generation of iPhones.

　　Liu Haiping, A15 Bionic chip, 12-megapixel dual camera, the technology on the iPhone 13 Pro has been transferred to the iPhone 14 and iPhone 14 Plus.

　　In addition, the iPhone 14 series has only been upgraded on the front camera: the front camera has twice the amount of light and supports autofocus.

　　Since the rear camera has added sensor anti-shake, the iPhone 14 series has added Action Mode, which can provide a "stabilizer-like" anti-shake effect.

　　The design language of the Pro series is as rumored before, "Liu Haiping" becomes "Pill Screen", Apple has made a separate adaptation for this area and named it "Smart Island". According to the current status of the iPhone, such as calling, playing music or navigating, etc., this area will switch to display related information.

　　Not only that, Apple also added the Always-On-Display function to this screen of the iPhone 14 Pro series. In the AOD state, the screen refresh rate can be reduced to a minimum of 1Hz.

　　The peak brightness of this screen can reach 1600 nits, which is twice that of the previous iPhone. It is consistent with the brightness of the Pro Display XDR launched by Apple this year, and the excitation brightness can reach 2000 nits, making it the brightest screen in current smartphones.

　　The main camera of the iPhone 14 Pro series has finally been upgraded from 12 million to 48 million, which supports 4-in-1 pixel synthesis. Take a picture in ProRAW format to get a 48-megapixel photo. In addition, Apple added a 2x zoom cropped from the main camera on the basis of the previous 3x zoom.

　　As for the core part, the iPhone 14 Pro series has been upgraded to the A16 Bionic chip with a 4nm process. Apple claims that the energy consumption is reduced by about 1/3 compared to the previous generation, and the performance is improved by about 40%.

　　At the press conference, other upgrades of the iPhone 14 series are worth noting: the US version of the iPhone 14 completely cancels the physical SIM card, and users can only use eSIM to obtain calls and cellular data services provided by telecom operators.

　　In addition, the iPhone 14 series has also begun piloting satellite SOS emergency SMS services in the United States and Canada. To put it simply, the iPhone 14 series has a built-in special communication module that can communicate with specific satellite frequency bands for text messages.

　　Apple officially announced that the SMS communication delay between the iPhone 14 series and the satellite under the sky is about 15 seconds; if there are obstacles such as trees, the delay will go to a few minutes.

　　Apple will currently provide two years of free satellite SOS emergency text messages for the new iPhone 14 series. Even if there is no need for emergency SMS service, users can still upload their own location through the satellite communication function in locations without ground signal coverage.

　　In general, except for the new Apple Watch Ultra, this year's Apple's autumn conference, other product lines are normal updates. Although the "Smart Island" design and satellite SMS communication of the iPhone 14 Pro series have bright spots, they cannot be called It is a revolutionary innovation.