your current location is：Home > Finance > NewsletterHomeNewsletter

Apple launched the iPhone 12 Mini at its new product launch in the fall of 2020. Its body size is smaller than that of the iPhone se, making it the first iPhone known for its "small" in recent years, except for the iPhone se. In the following year, Apple launched the iPhone 13 Mini again. The increased battery capacity and A15 bionic chip have improved its endurance performance, but it seems that it is still difficult to win the favor of consumers.

Apple's reason for giving up small screen mobile phones has been exposed: sales are too poor

In 2020, after Apple introduced the general specifications of iPhone 12, it took out the iPhone 12 Mini from the mysterious metal suitcase, and officially announced that this small-size phone has become a new member of the iPhone family. In addition to carrying the same flagship chip, camera and MagSafe as the new iPhone, the iPhone 12 MINI has only decreased in screen size and battery capacity, but it is also such a change. After the launch of this phone, due to factors such as the battery life does not meet users' expectations, sales have not been very responsive.

Apple launched the new iPhone 13 Mini the following year, but its overall positioning is no different from that of the 12 mini, which has not significantly changed the market response of this phone. Apple made a bold decision this year. We may not see the iPhone 14 Mini at the new film conference in the autumn of 2022. Apple decided to give up this small screen phone and replace it with the large-size iPhone 14 Max as a new member.

According to several revelations, Apple will not provide the mini iPhone 14 this year. The reason behind this may be obvious. Since its debut in 2020, the iPhone MINI has encountered a series of commercial failures, which finally led apple to decide to give up this product. Apple originally hoped to attract new consumers through its smaller and cheaper flagship iPhone. However, two months after the launch of the iPhone 12 series, the iPhone 12 mini model accounted for only 6% of the total iPhone sales, which also led apple to discontinue the phone in advance that year.

In 2021, the iPhone 13 Mini arrived as promised, and Apple hopes to use a new model to save the embarrassing situation. Unfortunately, compared with the iPhone 12 mini, which some consumers bought based on curiosity, the iPhone 13 Mini once again suffered a painful failure, accounting for only 3% of sales. From the performance of sales data, it is not surprising that Apple chose to abandon the mini model this year.

As for iPhone 12 mini/ iPhone 13 mini, why is the sales volume poor? There are several reasons for this phenomenon.

First of all, according to the iPhone sales data over the years, in addition to the price factor, users prefer the relatively high-level models in the iPhone series, so for users who pursue specifications, the first choice is still iPhone 12 pro/ iPhone 13 pro. As for consumers with limited budget, they will choose the Standard Version of iPhone 13/ iPhone 12, because the price of iPhone 13 min/ iPhone 12 Mini will not be much cheaper than the standard version, Sacrificing screen size and battery life for this is not worth the loss.

For consumers with tighter budgets, choosing older models of iPhones or used iPhones is also under consideration. A particularly obvious data shows that the popularity of iPhone 12 Mini in 2020 is less than that of iPhone se, iPhone 11 and iPhone XR.

Judging from the previous disclosure, it is difficult for apple to keep the iphone14 Mini on the list of iPhone 14 series models this year, but it is expected to launch four new iPhone 14 series models this year. Among them, iPhone 14 pro and iPhone 14 Pro Max will be the only iPhones equipped with a16 bionic chip and perforated screen design. It is also rumored that the two models of iPhone 14 Pro Series will be upgraded with 48million pixel camera, and support 8K high-quality video recording and night shooting capabilities will also be enhanced. In addition, the iPhone 14 Pro Series is rumored to be equipped with 6GB lpddr5 ram.

As for the two iPhone 14 models with dual lens, they are iPhone 14 and iPhone 14 max, which are equipped with a15 bionic chip and 6GB lpddr4x ram. The specification of the camera may also be slightly upgraded. The iPhone 14 max, which replaces the mini model, will be Apple's first iPhone product with a 6.7-inch large screen.