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Microsoft Xbox CEO: Satisfied with Activision Blizzard deal

  • joy
  • 2022-08-25 14:27:59
  • 319 read
  According to reports, Microsoft's game business CEO Phil Spencer (Phil Spencer) revealed that he communicate...

  According to reports, Microsoft's game business CEO Phil Spencer (Phil Spencer) revealed that he communicated with the regulator responsible for reviewing Microsoft's nearly $70 billion acquisition of Activision Blizzard. , encouraged by the progress.

  Spencer said in an interview with the media: "I am satisfied with the progress so far, but we will now have some good but difficult answers from people who may not be so close to the game industry, such as 'What is your intention? What does that mean? If you roll out over the next 5 years, will it limit the market? Will it make the market bigger?'”

  "I've never done a $70 billion deal, so I don't know what my confidence means," he said. "I think the communication that's going on right now looks like it's going well."

  If Activision Blizzard, which has developed popular games such as Call of Duty and Candy Crush, is acquired by Microsoft, the thorny problems the company has faced, such as gender pay inequality and laissez-faire sexism and sexual harassment, will all be transferred to Microsoft. Activision said the company is working to address these issues. Spencer also revealed that before Microsoft agreed to acquire Activision in January this year, it had also studied the other party's rectification plan.

  "I think they take it seriously," Spencer said. "I'm looking at what they're doing right now — and I certainly should be doing more on that — but I trust their leaders, and I'm very close to them. Well, a couple of them have been on the Xbox team and they really take it seriously. I appreciate that regardless of the deal."

  Some Activision employees are unionizing, and Microsoft said in June that it would work with labor groups when it received specific union proposals. Spencer pointed out that he has no experience with this, but he thinks such a statement is important.

  "I've never run an organization with an internal union, but I can say that after going through work like this, we realize the workers' need for security, they want to be heard, they want to be paid fairly, and that's the only way Great job done," he said. "We clearly see the need to support our employees to help them achieve the results they desire."

  Spencer has promised that Microsoft will continue to make Call of Duty compatible with Sony PlayStation, at least for a while. This time, he further stated that it will be increasingly rare to make a game exclusive to a device.

  "Maybe someone in your family bought an Xbox and I bought a PlayStation, and our kids want to play together, but can't because our consoles aren't compatible," he said. More players, people feel safe when they play games, let them find their friends. No matter what device they use, they can play together. It's good for the industry in the long run. Maybe in the short term Look, some people at some companies will not like this model. But I think it will eventually gain acceptance as we overcome the obstacles and gradually see the industry continue to grow.”

  While Microsoft's focus is on completing the Activision Blizzard acquisition, Spencer said he's still looking at acquiring more content through new games, partnerships and acquisitions. Xbox is also looking to add more content and production staff where its reach isn't as broad.

  "I've been thinking about how we can strengthen our capabilities," he said. "Even though we've been expanding geographically, I'd say we have too many of our production staff concentrated in traditional markets."


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