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　　On August 2 , MicroStrategy (stock code: MSTR) , a US-listed company , announced that Michael Thaler , who had served as the company's CEO since 1989, resigned from the position , but retained the position of chairman . The company's long-trained current president, Phong Le, will succeed him as CEO.

　　"I will continue to serve as the company's executive officer and chairman of the board, while chairing the investment committee and leading our bitcoin acquisition strategy," Thaler said on the company's second-quarter earnings call. "My focus is bitcoin advocacy and education. , like the Bitcoin Mining Council, and become a spokesperson and envoy for the global Bitcoin community.”

　　Michael Thaler, who gave up the company's CEO position, may be one of the most avid Bitcoin enthusiasts in the world . " Bitcoin is 100,000 times better than gold " .

　　Micro Strategy was established in 1989, and its main business before 2020 is to provide cloud marketing software for enterprise customers. As an "early" technology company , its main business performance has tended to be flat in recent years , but its founder Michael Thaler began to frantically buy bitcoin in 2020 , leading Micro Strategy to become the world's largest holder of bitcoin coin listed company .

　　As of June 29, MicroStrategy held a total of 129,699 bitcoins , worth about $2.99 billion at current market prices . According to the company , the average cost of holding Bitcoin is about $ 30,664 . As of press time , Bitcoin’s latest price is only $ 23,000 . This also means that MicroStrategy 's nearly $ 4 billion investment is currently at risk of loss .

　　On July 30, MicroStrategy's financial report showed that its net profit attributable to common shareholders of the parent company in the second fiscal quarter of fiscal 2022 was -1.062 billion US dollars, a year-on-year decrease of 254.87%; operating income was 122 million US dollars, a year-on-year decrease of 2.62% .

　　The earnings report also recorded impairment losses for bitcoin, which recorded a write-down of $ 917.8 million in the company's bitcoin holdings during the quarter . But the market doesn't seem to be worried . After the earnings report was released, MicroStrategy 's shares closed at $ 313.68 , up 12.7 % in a single day .

　　“ MicroStrategy’s $917.8 million impairment charge on Bitcoin in Q2 was largely meaningless , ” said BTIG analyst Mark Palmer , who also sees no impact on the company’s intrinsic value.

　　As the head of MicroStrategy , Michael Thaler 's enthusiasm for Bitcoin is in stark contrast to Elon Musk , who also invests in Bitcoin. In the second quarter, Tesla chose to sell 75% of its Bitcoin holdings when it was bound to record a Bitcoin impairment charge , turning “impairment” into “income” .

　　Since November 2021 , the price of Bitcoin has been falling , but Michael Thaler continues to stand for Bitcoin. Whether Bitcoin is high or low, MicroStrategy has always insisted on buying it. Previously , MicroStrategy has added Bitcoin to its position. Issued bonds several times .

　　"I believe that splitting the roles of chairman and CEO will allow us to better pursue our two corporate strategies of acquiring and holding bitcoin and growing our enterprise analytics software business, " said Thaler . .As Executive Chairman, I will be able to focus more on our Bitcoin acquisition strategy and related Bitcoin advocacy programs . ”

　　MicroStrategy's stock price has also moved in line with Bitcoin, as it has been buying Bitcoin in recent years. The company's shares have halved this year, from $600 to the $300 mark.