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　　as consumers are more willing to buy the iPhone 14 Pro model, the ASP of Apple mobile phones will rise in the next two quarters.

　　According to the forecast of Counterpoint Research, Apple released the iPhone 14 series mobile phones earlier this month, and the demand is strong. It is expected that the ASP (average selling price) will hit a new high in the September quarter, reaching $892; in the December quarter, it will climb again, reaching $944. In the fourth quarter of last year, the iPhone's ASP reached $873.

　　Mobile phone revenue accounts for 50% of Apple's total revenue, and Wall Street is highly concerned about the ASP of the iPhone. In 2015, the average selling price of Apple's iPhone was only $690. Apple did not raise the price when the new iPhone was released at the beginning of the month, but the ASP still rose, which is particularly noteworthy.

　　The rise in ASP was mainly due to the sales of the iPhone 14 Pro and Pro Max models. Evercore ISI surveyed about 4,000 consumers and found that about 56% of consumers who are interested in buying an iPhone are going to choose the Pro, compared with only 41% last year. Evercore ISI predicts that Apple's iPhone ASP may rise to $940 next year, which is 10% higher than the iPhone 13 cycle.

　　"We raised iPhone revenue for the next few quarters because of stronger-than-expected ASPs," said Evercore ISI Amit Daryanani.

　　"Other Android phone makers (such as Vivo, Oppo, Honor) have all entered the high-end market, but establishing a high-end brand image is not something that can be done overnight," said Counterpoint analyst Archie Zhang. The data shows that over the past nine quarters, more than $400 The premium phone market has fared better than the overall handset market, with Apple holding 57% of the premium segment last quarter. As for the ultra-premium segment priced above $1,000, sales doubled year-over-year last quarter, with Apple accounting for 78% of the market.

　　Some analysts believe that Apple is transforming from ASP to "lifetime user value", which simply means expanding services and making more money from 1 billion iPhone users.