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Zuckerberg: Apple is too closed, Meta's main rival in the metaverse
According to reports, on Tuesday, local time, Meta Platforms CEO Mark Zuckerberg (Mark Zuckerberg) hinted that he sees Apple as Meta's main competitor in the metaverse.
Zuckerberg's comments come after Zuckerberg unveiled the company's latest virtual reality headset, the $1,499 Quest Pro. While Zuckerberg, as always, did not explicitly mention Apple, he said that competitors are focusing on developing tightly controlled virtual reality (VR) platforms that lock consumers into specific operating systems.
"In every generation of computing platforms, there are open ecosystems and closed ecosystems, like Windows and Mac, then Android and iOS," Zuckerberg said. "The point of closed ecosystems is to create through tight control and integration. Unique experience and lock in users. But most of the value ends up going to the platform.”
Zuckerberg's comments reflect Facebook's longstanding dissatisfaction with Apple's App Store model. The only way to compliantly install apps on the iPhone is through the App Store, forcing companies like Facebook to submit their software to Apple's App Review unit and pay Apple 15% to 30% of digital sales as a commission.
Facebook has expressed dissatisfaction with such restrictions in the past, and Zuckerberg has criticized Apple for preventing Facebook from adding features to its own apps.
Facebook, which renamed the company Meta last year, is now focused on developing virtual reality and the metaverse, hoping to drive a new wave of growth. The company warned that the Metaverse may not start generating significant revenue until the 2030s.
Zuckerberg said Meta is focused on "opening the ecosystem" to share the dividends of new Metaverse technologies with more developers and businesses.
"I think our role is not just to help companies build this open ecosystem, but to ensure that this open ecosystem wins in the next generation of the Internet." He said Meta hopes to work with a wide range of companies.
The incident once again highlights the conflict of interest between Apple and Facebook, both of which are investing heavily in the development of virtual and augmented reality (AR) headsets.
Apple has yet to release a VR headset or confirm the work, but analysts and media alike believe the iPhone maker is preparing to launch a VR device — similar to the Quest Pro, that uses an external camera to stream video in real-time to HD on the screen.
Zuckerberg believes that both VR and AR are the beginning of a new platform that will eventually replace smartphones. If Meta ends up taking a significant market share in this space and controlling mainstream devices in the market, Meta will no longer be constrained by Apple's "closed ecosystem" policy.
Apple's latest platform privacy policy changes have also sparked a conflict between the two companies, making it difficult for Facebook to deliver targeted ads. Zuckerberg previously said it would cost Meta $10 billion.
Meta said on Tuesday that the ultimate form of VR or AR would be a pair of lightweight glasses with all-day battery life that would help users enter the virtual world anytime, anywhere, and that's what the company is working towards.
Zuckerberg said: "The basic technology to develop AR glasses is gradually combining. We now have displays, sensors, chips, artificial intelligence and many other modules."
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