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　　Apple's most important product of the year, the iPhone 14, will be announced in the early morning of September 8th, Beijing time.

　　On September 4, local time, Bloomberg reporter Mark Gurman said that the iPhone 14 did not break the public imagination in terms of functionality. Just as the iPhone 13 was upgraded compared to the iPhone 12, Apple will adopt a moderate rather than a radical upgrade for the second year in a row.

　　There are only three days before the Apple conference, and the outside world's speculation about the new mobile phone is about to be verified. At the fall product launch on September 8, it is expected to see new versions of the iPhone, Apple Watch and AirPods Pro, namely the iPhone 14 series, Apple Watch Series 8, and the second-generation AirPods Pro.

　　iPhone 14 Pro: Pill screen, big camera upgrade

　　Apple is expected to release four iPhone 14 series models, including the 6.1-inch iPhone 14, 6.7-inch iPhone 14 Plus, 6.1-inch iPhone 14 Pro and 6.7-inch iPhone 14 Pro Max.

iPhone 14 Pro renderings circulated on overseas technology websites

　　Compared with last year's product line, Apple "cut off" the Mini series and added a standard version with a large screen, but the name is not the iPhone 14 Max, but the previous naming format of the large screen Plus. This is the first time Apple has introduced a larger display in a non-Pro phone model.

　　The chip of the standard model may continue to use the previous generation A15, while the Pro model will use the A16 chip and be equipped with a 48-megapixel main camera. This will be the first time that Apple has greatly improved the pixel level of the rear camera in several years. look up".

　　The appearance of the new Pro models will undergo a major change, with the "Liu Haiping" becoming a "Pill Screen" - the Face ID sensor will be placed in a pill-shaped screen cutout, while the front-facing camera will be placed in a circular hole-shaped area. The change is to increase screen real estate, and it will be the second year in a row that Apple has reduced the size of the notch.

　　However, according to the previously exposed schematic diagram, the "Pill Screen" is not displayed as a split display like the previously reported "exclamation mark", but is still a complete "black bar" on the screen, but Apple has moved the indicator lights such as microphone enabled to the state column.

iPhone 14 Pro Status Bar Source: 9to5mac

　　Apple will also upgrade the battery capacity as usual. Mark Gurman expects that the iPhone 14 Pro will have a larger battery, so the Pro models will be larger and have thinner bezels.

　　It is speculated that the battery upgrade is likely to support the "on-screen display" function. Gurman previously reported that iOS 16 will provide the feature for the iPhone 14, which was originally designed for the iPhone 13 launched last year. Similar to the Apple Watch's off-screen display, the refresh frame rate is greatly reduced after the screen is locked, and information such as time will still be displayed on the screen.

　　In addition, Gurman also predicts that the SIM card slot of the iPhone 14 models may be removed, and the physical card may be replaced by a digital embedded SIM card. But he also said that the change may not actually be adopted until next year's iPhone 15 launch.

　　The invitation letter for Apple's autumn conference has added space elements, and it is speculated that this may imply that Apple will provide satellite communication functions.

Source of the invitation letter for the press conference: Apple official account

　　Tianfeng International analyst Ming-Chi Kuo previously tweeted that satellite communication is one of the test items before the mass production of the iPhone 14, and Apple has completed hardware testing of this feature. But whether the feature can be launched in the end depends on whether Apple and the operator can negotiate a business model.

　　The new iPhones are expected to go on sale on September 16, about a week earlier than usual, helping Apple gain more sales in the July-September quarter. Taiwan Economic Daily said that more than 34 million new iPhone 14 models have been produced, that is, more than one-third of the original order of 90 million units by the end of this year is "ready."

　　In terms of price, Ming-Chi Kuo predicts that the average selling price of the iPhone 14 series will increase by 15%, mainly because the two iPhone 14 Pro models are more expensive and have a higher proportion of shipments.

　　According to tech site 9to5mac, the price of the standard iPhone 14 will not go up, but the two Pro models are expected to go up by $100.

　　Eighth-generation Apple Watch, new extreme sports version

　　At this conference, Apple is expected to release the Apple Watch Series 8, which is expected to have three versions: SE version, standard version, and Pro version (extreme sports version).

　　The display of the Apple Watch Series 8 will be significantly larger, and more health indicators and information will likely be available on the screen. This is the third time Apple has expanded the screen size since launching the Apple Watch, the first two being the Apple Watch Series 4 released in 2018 and the Apple Watch Series 7 released in 2021.

　　In addition, the Apple Watch Series 8 will feature a larger battery and a sturdy titanium case, extending battery life, adding women's health features and a body temperature sensor.

　　Gurman said the upcoming Apple Watch Pro will be the most expensive standard-level model in the lineup, expected to cost between $900 and $1,000, with a 47mm watch face, more expensive than the current Apple Watch Edition. By comparison, Garmin's high-performance outdoor watches built for extreme sports cost between $1,000 and $1,500.

　　In addition, at this conference, new iPads and new AirPods Pro are expected to be launched.